The island of St. Maarten (the Dutch side) in the Caribbean was holding elections in January 2010. The client wanted us develop a brand that stood out from the other candidates within the National Alliance party, as well as amongst the candidates from other parties. In addition to developing messaging and marketing materials for Senator Samuel, we also created a successful campaign/marketing strategy which brought the candidate a 40% increase in votes from his previous election. Not only did we help the client drastically improve his performance, we witnessed history in St. Maarten on January 22, 2010 when the National Alliance Party beat the incumbent Democratic Party for the first time in 50 years—by a landslide.

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