The State Education Agency, Adult Education & Family Literacy (a provider of adult education services in the District of Columbia) decided to give its public image a makeover. The agency was taking its services and programs to the communities it served rather than making learners find their way to the valuable educational resources. Our solution for the new brand was to create a logo with a modern blue/ slate grey color palette to enhance the agency’s professional image and convey trust. The new branding was incorporated into all of the organization’s outreach materials including their annual report, multimedia presentations, stationery, signage, brochures and web site.

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