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Anyone who paid any attention to what was going on in DC from November 5, 2008 to January 20, 2009 knows that there was probably an inaugural gala for every cause, group, state, and theme you could imagine. With the plethora of choices visitors had as to which Ball to attend, how did the African Diaspora Inaugural Ball stand out amidst all the frenzied competition and manage to attract almost 600 attendees? Believe it or not, the answer is branding. By using savvy marketing tactics and compelling design, Vibrant Design Group ensured that the ball hosted by African Diaspora for Change (ADC) would be one of the most memorable and inspiring of any Inaugural Ball of 2009.

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